Tag: Subtleties

The Gold is in Scotland

It is said that the acquisition of knowledge on any subject that you are interested in only increases your appreciation for it. This can easily be said about the finest of scotches as well.

There seems to be a trend building with aficionados flocking the rolling country sides in Scotland just to sneak a sample of the gold they seek. As one must experience to appreciate, it appears that this is a task for the strong willed in this subject.

One could imagine many trips booked from abroad flocking Scotlands coastlines in search of the malt that has only been heard of and not been tasted. This is not merely just a trend, to Scotch enthusiast, it is rather a mission. To be experienced in the fine subtleties of these malts and blended scotch whiskies is to many a dream. Some could not even imagine the soft roll that many of these great spirits have to offer to the tongue.

Spending time with true connoisseurs of scotch and single malts gives you valuable insight as to what to look for in a full bodied fine scotch. They have made it a life ambition to seek out and test what the worlds finest has to offer. Many of these great spirits of course are not easily obtainable some run very steep in price and are on the wish list of some of the great testers of fine scotch everywhere. Generally they have first dibs, as the company will wait in anticipation for a vote of confidence and endorsement.

So too are the batches that are still maturing that so many people are waiting for with absolute excitement. Given the time it takes for some of these blends to reach an acceptable maturity where it will be appreciated it is only natural that many testers keep close tabs on the process and look for hints of up and coming blends that can be comparable.

As many professional testers will state, the best of the best still and most likely will always come from Scotland as they have mastered this art with a precision and dedication second to none. Testers will admit when they have stumbled on a gem from another country but honestly have not found that diamond in the rough all that many times.

So instead they give honest and professional opinions to the public, the benders, and distillers themselves, taking into account how harsh possible poor media coverage can be.

Things to Look for In a Coffee Franchise

Building a business isn’t necessarily an easy task to pursue. Many people go the franchise route when building their businesses so that they may build upon the successes of others rather than learning things about building a business the hard way. A coffee franchise is a good business for most would be business owners. The problem is that very few who are interested in owning a coffee franchise actually put pen to paper and decide what they find attractive about the various coffee franchises that are available to them.

Does the franchise offer the type of training and support you are going to need to help you get things up, running, and off to a great start? This is important. Most people going into the business of owning a coffee franchise have never worked in a coffee house or restaurant before and are not aware of the subtleties or making a great cup of coffee. More importantly they know next to nothing about the business end of things in many cases. A franchise partner should be dedicated to your success and that of your business as both reflect directly upon them. Make sure they have plenty of opportunities for learning about and growing your business in place.

Is there a location nearby from which you can sample the product? It would be a shame to buy into a coffee franchise only to discover you don’t really care for the coffee. It’s very difficult to enthusiastically sell and promote a product you do not believe in. With this in mind make sure you’ve sampled the coffee and other items that your coffee franchise business is going to carry before buying in.

Do the products offered by this franchise excite you? Seriously it is much easier to promote and sell a product, good, or service that you find exciting. For some people the idea of a coffee franchise that dealt with coffee only isn’t all that exciting; others find it very exciting and that enthusiasm shows. Make sure you are excited about your business and the products you are offering.

What kind of advertising is covered in the franchise fee? Advertising is the thing that often gets people in the door of your coffee franchise business. Without adequate advertising you are going to face a few extra hardships when it comes to bringing people into your business. If the parent company offers an aggressive advertising campaign for a nominal fee or as part of the franchise fee you are much more likely to enjoy greater success (provided you do your part once customers walk through the door).

There are many things that different franchises do differently. Find out exactly what the franchise company you are considering offers its franchise owners as incentive and compare to other coffee franchises you are considering. You might find that one is heads and shoulders above the rest and that is the one you’ll want to do business with. A few extra steps in the beginning save time and aggravation later.