Tag: Business Owners

Things to Look for In a Coffee Franchise

Building a business isn’t necessarily an easy task to pursue. Many people go the franchise route when building their businesses so that they may build upon the successes of others rather than learning things about building a business the hard way. A coffee franchise is a good business for most would be business owners. The problem is that very few who are interested in owning a coffee franchise actually put pen to paper and decide what they find attractive about the various coffee franchises that are available to them.

Does the franchise offer the type of training and support you are going to need to help you get things up, running, and off to a great start? This is important. Most people going into the business of owning a coffee franchise have never worked in a coffee house or restaurant before and are not aware of the subtleties or making a great cup of coffee. More importantly they know next to nothing about the business end of things in many cases. A franchise partner should be dedicated to your success and that of your business as both reflect directly upon them. Make sure they have plenty of opportunities for learning about and growing your business in place.

Is there a location nearby from which you can sample the product? It would be a shame to buy into a coffee franchise only to discover you don’t really care for the coffee. It’s very difficult to enthusiastically sell and promote a product you do not believe in. With this in mind make sure you’ve sampled the coffee and other items that your coffee franchise business is going to carry before buying in.

Do the products offered by this franchise excite you? Seriously it is much easier to promote and sell a product, good, or service that you find exciting. For some people the idea of a coffee franchise that dealt with coffee only isn’t all that exciting; others find it very exciting and that enthusiasm shows. Make sure you are excited about your business and the products you are offering.

What kind of advertising is covered in the franchise fee? Advertising is the thing that often gets people in the door of your coffee franchise business. Without adequate advertising you are going to face a few extra hardships when it comes to bringing people into your business. If the parent company offers an aggressive advertising campaign for a nominal fee or as part of the franchise fee you are much more likely to enjoy greater success (provided you do your part once customers walk through the door).

There are many things that different franchises do differently. Find out exactly what the franchise company you are considering offers its franchise owners as incentive and compare to other coffee franchises you are considering. You might find that one is heads and shoulders above the rest and that is the one you’ll want to do business with. A few extra steps in the beginning save time and aggravation later.

The Potential Pitfalls of a Coffee Franchise

All businesses have a few potential pitfalls that should be watched for when considering a partnership of sorts, as would be the case with a coffee franchise. A coffee franchise has excellent possibilities when it comes to profits but the reality is that most coffee franchises fail to capitalize on the massive profits that could be earned. This doesn’t mean that there aren’t many franchise owners that are doing well financially with their coffee franchise businesses. It simply means that there are many more who aren’t doing as well financially as they should be with their coffee franchise businesses.

At the same time you really should examine potential problems that often arise when becoming a part of a larger franchise organizations rather than going it alone. More often than not the benefits far outweigh the potential problems but you should be aware of both the potential for great success and the potential for a few stumbling blocks (or outright landslides) along the way as the result of a franchise affiliation.

The first roadblock that often arises is that you, as a franchise owner, are more often than not limited to products created by and for the franchise to serve in your coffee caf, shop, or house. This means that the new great flavor that you fell in love with last week may never be on your menu and many business owners find this to be a hard lesson to swallow.

The other problem with being limited to the corporate version of products and goods is that these are often neither the best nor the least expensive. This means that you are likely going to pay more for something that you may not truly appreciate the quality of. Hopefully, if you’ve elected to go into business with a particular franchise company you appreciate their quality but every once in a while something better comes along at a better price and it’s difficult to pass it up though you are often required to do so.

Another big problem for those who go into the business of owning a coffee franchise often come across is the fact that you’ve dreamed of becoming your own boss and running your own business only to find out that you are still a slave to corporate policies and your own franchise agreement if you want to keep your franchise rights.

Worst of all for many people is the fact that after years and years of being told how to dress and what to do at work you might find yourself required to wear a uniform when working in your very own store as well as being told how to serve the products you are paying to serve. It’s a tough role for some to swallow. Unfortunately, it’s part of the package if you want to enjoy the benefits of building a business with a coffee franchise. Only you can decide, in the end, if the pitfalls are worth those benefits.