• 11Sep

    In terms of export, Scotch whisky amasses approximately 90% of all export sales combined in England and is a principle export commodity. This income is in great part foreign currency. This trend has been followed since the turn of the 19-century as the value of overseas marketing was discovered.

    Between 15-20% of all scotch whisky consumed in Scotland is first purchased in Britain. Although the reason for this is unknown, they do not dwell on it since their Scotch seems to be more popular in other countries. This is proven by the fact that scotch whisky is within the top five export earners and makes a considerable profit while making very large contributions to Britains foreign exchange.

    Approximately 200 markets are in the exchange for Scotch whisky with the European Union being in the forefront vying for top spot with the United States, Japan and other Asian markets following suit. The European Union is accountable for at least 50% of all Scotch whisky sales with the other countries rounding up another 40% or so.

    A nine-year sales projection is in reserve of scotch stock maturing or already matured. In 1996 the stock of matured scotch was sitting at 2,741 million liters up a tenfold from 1945 at 247 million liters. The stock was higher in 1939 at 374 million liters. Obviously the Scotch whiskey market is predicted to grow based on the amount of maturing stock.

    It is a difficult trade dealing in stocks with a scotch manufacturer as they sit and wait on maturing product, they cannot accurately gather information on what the market years down the road will be for their product. This is a commercial problem. The most significant undertaking is the capital investment of maturing stock.

    There is a very small portion of fine scotch that actually makes it out of Scotland and into other countries. Matured whiskies as well as fresh fillings are an enticing profit grabber; however the time it takes for this product to turn over and give way to said profit makes this a risky endeavor. It is very hard to determine whether or not the products value will hold in the future.

    In closing the value of these companys finely distilled products is not likely to lose appeal any time soon, although one never knows what the future will bring. For Scotch lovers, another drink is always in their futures.

  • 09Jul

    It has been rumored that the Johnny Walker Blue Label blended whiskey was about to be halted for reasons unknown. This rumor is indeed just that nothing more than a rumor. Here you will find some background on this fine product in the event you wish to try it someday.

    Although lately the market place is seemingly chomping at the bit to get a hold of some of this Blue label Johnny Walker ultra premium fine blended whiskey, it has managed to remain elusive to most sippers of fine spirits.

    This blend was to be made to celebrate Sir John Walkers existence of 200 years. A blending of young grains and malts make this drink a little mellower. Like some of the older whiskies, this blend was to be reminiscent of the blends back in the earlier 19th century.

    The blue label product does not show an aging date on the label; however this is by no means an indication of poor quality. In fact, it is quite the contrary. It has actually been said that there are approximately 16-18 different aged whiskies and single malt blends in one bottle of Johnny Walker blue label. No one really knows the youngest of these.

    The answer to the question of whether Blue Label is going to be discontinued, is simply, no. They have no intention on discontinuing the blue label Johnny Walker. It may have not have had the publicity that the other two colors have enjoyed but do not mistake this color for a slouch.

    This blend is by all means the Rolls Royce of the current Walker line up at a pretty $200 a bottle. Single malts can indeed sell out and replenishment of stock is not a short order since the time it takes to mature is lengthy. However wonderful blends such as the blue label can always be adjusted according to available stock.

    The over abundance of malt stock will keep the blenders busy for quite some time. Stock will not just deplete overnight. It is a continual cycle where as young and budding malts become old and wise to be replaced with new fillings.

    There is no doubt that rare fine scotch will be a continual operation in Scotland and where this comes into play is the continual stock received by the Johnny Walker name. This wonderfully blended product is not under any circumstances going anywhere..

  • 25Jun

    Tortillas got its name from the Spaniards. The word “tortilla” comes from the Spanish word “torta” with the meaning being round cake. Tortillas are eaten everyday not just in Mexico but also in America. Americans put just about anything in the tortilla. Ever try peanut butter and jelly in a tortilla? Many eat it that way; also the tortillas are used with hot dogs, casseroles, and sandwiches.
    Tortillas have been enjoyed for many centuries, but not with all the fillings that are used these days.

    Aztecs made tortillas more than 10,000 years before Christ. Aztecs ate a lot of corn, some right from the cob, and others they would save and use later. They would ground it into corn meal and later make into masa, which is corn dough. The masa is added with water. If the water is not the right temperature, the consistency will not be enough to make the tortilla. Once the masa is ready, it is placed in a ball size in the maker’s hands. It takes awhile to go through the process of making the masa flat. It is patted into what looks like a think pancake. Once it is the right size, it is placed on a hot griddle. It does not take long to cook.

    Today the tortilla is still made with the same ingredients. Majority of them are made in factories with machines because they are in high demand. They come in many flavors. Anyone can still make them from scratch if they prefer. You can find tortillas in a variety of Mexican foods. Tacos use them as the shell. Enchiladas consist of the tortilla being filled and then rolled, afterwards being cooked. Quesadillas use tortillas as turnovers which are filled and then fried.

    If you think that tortillas are just for eating, think again. There is a type of art that is called “tortilla art”. It is fine art that uses tortillas as the canvas. First the tortillas are baked and then acrylic. After that they are painted. Tortilla art is made to represent the culture of Latino artists.

    Tortillas are also what are used to make the tortilla chips. The tortilla is cut into wedges and fried. Corn tortillas are made from corn, vegetable oil, salt and water. The chips first became popular in the 1940s in Los Angeles, California where the chips were mass-produced, but it is still considered a Mexican food.

    Americans use tortillas for a lot of their foods. It is most common found in burritos, which started long ago in northern Mexico. Tortillas are a traditional food of many people from northern states of Mexico and also Native tribes that are found in the Southwestern United States. Just about any restaurant will carry tortillas. You can try many different foods that include them. They are easy to find in the grocery store. You can use your taste buds and imagination to make your own foods which include the tortillas.

    There are many different recipes available to search, so join in on a tasty convenient food that many Americans have already discovered.